What Is Punycode?
Punycode is a way to represent domain names that include non-Latin characters (like Korean, Chinese, Arabic, Hindi, or even emojis) using only basic ASCII: the letters a–z, digits 0–9, and hyphens. Think of it as a smart “translator” that lets human-friendly names work inside the internet’s older plumbing.
The internet’s address book, DNS (Domain Name System), was designed long ago and only speaks basic ASCII. Punycode bridges the gap so 국제화 도메인 (IDNs—Internationalized Domain Names) can be typed, shared, and resolved worldwide without breaking anything.
How “폐차나라.com” Becomes xn--wk0bw3uk9r.com
-
You type it:
폐차나라.com
in your browser’s address bar. -
Browser converts it: The label
폐차나라
is transformed with Punycode and prefixed withxn--
→xn--wk0bw3uk9r
. -
DNS looks it up: DNS only sees and routes
xn--wk0bw3uk9r.com
. -
You connect: The site loads, and the browser can still display the pretty Korean form
폐차나라.com
to users.
Tip: Only the non-ASCII label is converted. If your domain were shop.폐차나라.com
, only 폐차나라
becomes Punycode.
✨ Why Use a Punycode (IDN) Domain?
- Brand identity in your language: Show readers and customers you’re local and trustworthy.
- Memorable for your audience: Short, meaningful words beat awkward transliterations.
- Better offline marketing: Print, TV, radio, and billboards that match how people speak.
- Improved accessibility: Easier for non-English speakers to type and recognize.
⚠ Things to Watch Out For
- Phishing look-alikes: Some characters from different scripts can resemble Latin letters. Browsers mitigate this, but vigilance matters.
- Email hiccups: Most modern mail providers support IDNs, yet older systems may still require the Punycode form.
- Typing friction: Switching keyboard layouts or input methods can slow users who aren’t used to it.
- Mixed-script limits: Registries often restrict mixing scripts (e.g., Latin + Cyrillic) to reduce spoofing.
Quick Self-Check: Is This Label Punycode?
- If it starts with
xn--
, it’s a Punycode (ACE) label. - If it uses only a–z, 0–9, and hyphens and starts with
xn--
, it’s the encoded form of a non-ASCII word.
Tips for Using Punycode Safely
- Register defensively: Secure both the native-script domain and its Punycode, plus obvious variations and the ASCII brand if relevant.
- Use SSL/TLS everywhere: Get certificates that cover the IDN (most CAs support this seamlessly).
- Test broadly: Check your domain on mobile and desktop, across major browsers and email providers.
- Standardize your links: In code, store and compare domains in Punycode to avoid subtle mismatches; display the native form to users.
-
Set redirects wisely: Make sure
xn--…
and the native form both resolve and redirect consistently (HTTP → HTTPS, www vs. apex).
Developer Corner (Practical Notes)
- Storage: Save canonical domains as Punycode; render the native form in UI when needed.
- Forms: Accept both native and Punycode inputs; normalize to Punycode on submit.
- Logs & analytics: Keep both forms if you need human readability and exact matching.
Extra Examples
-
пример.рф
→xn--e1afmkfd.xn--p1ai
-
mañana.es
→xn--maana-pta.es
-
例子.测试
→xn--fsqu00a.xn--0zwm56d
-
?.com
→xn--e28h.com
Conclusion
Punycode is the quiet magic that lets domains like 폐차나라.com
look natural to local visitors while
remaining fully compatible with the global DNS. Use it to strengthen brand identity, reduce friction for your
audience, and keep your site secure and consistent across platforms.